HOTELS & RESORTS
Our Hotel and Resort Management provides end-to-end services to streamline operations, elevate guest experiences, and drive profitability. These include operational oversight, strategic marketing, financial planning, HR and staff development, and revenue management.
We partner with the Owner and provide a comprehensive plan for success and then work closely with your Management Team to implement the necessary changes and take the business forward.
Combining regional insight with global standards, we collaborate with property owners to craft strategies tailored to each resort’s unique brand and market.
From boutique properties to luxury resorts, our team ensures exceptional service, high occupancy, and sustained asset growth.
Strongest market conditions in a decade
With record-breaking Tourism, high occupancy rates, and rising revenues, Bali has emerged as one of the most attractive hotel investment destinations in the Asia-Pacific region. At The Maju Group, we help Independent Hotels and Resorts of all size capitalise on this thriving market.
The Strength of Tourism to the island
In 2024, Bali welcomed an all-time high of 6.33 million international visitors—a 20% year-over-year increase. Including domestic travelers, total arrivals surpassed 10.1 million, fueling consistent, year-round demand for hotel accommodations. Early 2025 data suggests continued momentum, with arrivals already 15% ahead of last year’s pace.
International growth
While Australia remains Bali’s largest international market (1.3 million arrivals in 2024), rapid growth from nearby Asian countries is reshaping demand patterns:
- India +25%
- China +60%
- South Korea +30%
- Malaysia +18%
These short-haul markets are helping to flatten seasonality by boosting mid-week bookings and shoulder season travel, creating steadier returns for hotel investors. Bali has shifted from being a seasonal favourite to a year-round destination. The rise in short-stay travelers from Asia is reshaping the calendar—boosting RevPAR even in traditionally slower months.
Hotels in Bali
According to Horwath HTL and the Bali Hotel Association, 2024 delivered record-setting performance metrics for the island’s hotel sector:
- Average Occupancy: 75% (+3.3% YoY)
- ADR (Average Daily Rate): IDR 2.4 million (+10%)
- RevPAR (Revenue Per Available Room): Record highs in July and August
The luxury hotel segment is leading the way. Research from Colliers International shows luxury and upper-upscale hotels posted 15% RevPAR growth, driven by both rising occupancy and stronger pricing power.
Multiple revenue streams
What sets hotel investment in Bali apart is its diversified income potential. Unlike traditional real estate, hotels generate revenue from multiple high-margin sources:
- F&B Outlets- Beach clubs, rooftop bars, and signature restaurants enhance guest spending.
- Event Venues- Destination weddings and corporate events are booming, especially at beachfront properties.
- Spa & Wellness- Bali’s global reputation for health and wellness supports premium pricing.
- Retail & Partnerships- Iconic branding and lifestyle collaborations further elevate revenue potential.
- Room rates are just the beginning. The most profitable hotels in Bali now earn 30% or more of their revenue from non-room sources.
The perfect storm
While demand is soaring, supply remains constrained. Only 5,300 new hotel rooms are in the pipeline—less than a 10% increase on the existing 58,000-room market. Most of these are in the luxury or upscale category (35 of 43 upcoming hotels), and in sought-after areas like Seminyak, beachfront land is practically unavailable. With land scarcity and slow permitting, oversupply is unlikely anytime soon; supporting long-term asset value and high occupancy—great news for investors.
