Based in Bali, our team combines local expertise with international best practices to help independent hotels and boutique resorts unlock stronger financial performance. We go beyond operations, focusing on maximizing profitability, improving cash flow, and strengthening your property’s long-term market position. Our approach is detailed, data-driven, and hands-on. By analyzing your P&L, revenue streams, cost structures, and guest feedback, we identify key areas where performance can be improved without heavy capital investment. From cost control to upselling strategies, we design tailored action plans that deliver measurable impact across your bottom line.
We also focus on flow-through profitability across all core areas: Rooms, Food & Beverage, Spa & Wellness, and Guest Services ensuring that each department not only enhances the guest experience but also contributes directly to financial success.
The Maju Group is a leading operator and trusted consulting partner, representing the highest competence and expertise within the industry.
We exemplify a service-led culture that excels through a harmonious blend of innovation, authenticity and local culture.
Our holistic approach combines business efficiency, meticulous service and impeccable quality, ensuring value for our stakeholders. Our proven models consistently deliver results: higher revenues, healthier ROIs, stronger controls, and improved valuations for independent properties. Whether it’s overcoming seasonality, improving market reach, or reducing operational inefficiencies, we work alongside you to turn challenges into growth opportunities.
We love Hospitality and this shines through in every member of our team.
We love Hospitality. We live and breathe it.
We work with our clients to elevate experience and empower business. We create, innovate, operate the future of hospitality.
Act with Integrity
We ensure honesty is at the core of all our interactions with clients and team members.
Actively Support
Lateral service is the cornerstone of our values.
Open Communication
We are responsible for creating an environment of transparent and open communication.
Demonstrate Passion
We possess outstanding knowledge of our products and services.
Strive to Improve
We strive to continuously develop and improve our performance, on both an individual and company level.
Celebrate Diversity
We are fortunate to work with and for people from all over the world.
We are an employer of choice; we place great emphasis on attracting and grooming our talent, nurturing, developing and empowering all members in our team to delight and inspire our clients and guests.
We are ambassadors, for our group, our clients and the industry.
We are on time, respecting our clients and team members.
We are respectful, treating others the way we wish to be treated.
We are accountable, always delivering on our promises.
We are proactive, always seeking to go the extra mile.
We are always positive, aware that our attitude affects those around us.
We have fun, bringing a sense of enjoyment to our workplace.
We live healthily, engaging in healthy lifestyles and habits.
We empathise, anticipating the needs and expectations of our guests, clients and team members.
Chris brings a commanding mix of strategic leadership, design-forward vision, and operational expertise. With decades of industry expertise and a reputation for turning vision into results, Chris has led flagship openings, strategic acquisitions, and brand-defining renovations. His leadership continues to elevate our clients' presence as trailblazers in the Hospitality space.
An award-winning Hospitality Leader, Chris is renowned for his fusion of bold strategic thinking with operational excellence. He champions authentic guest experiences and intuitive service, harmonizing exceptional operations management and solid financial performance.
With a global footprint, Chris has lead businesses in the United Kingdom, Singapore, Philippines, Indonesia, Australia, Cook Islands, Fiji and New Zealand.
Stuart Baxter
Chief Financial Officer
Holly Fox
Chief People Officer
Kevin Pratama
General Manager - Hotel Services
Fauziah Irnawati
General Manager - Sales & Marketing
Gede Putu Kurniawan
General Manager - Revenue
Arif Maulana
Business Development Manager
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